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Creative Lead Pedro Alamorim
Creative Team Pedro Alamorim, Tamires Mazzo
Marketing Lead Bia Malfatti
Motion Pedro Alamorim
StarW is here to transform the credit analysis landscape.
In an extremely contemporary paradigm, Wendy (StarW's AI) aims to perform a more human and empathetic analysis, based on a psychological reading of user behaviors.
The challenge was to create an identity that was both technological and human. We developed an expression that highlights the digital interpretation of reality—a graphic language that transforms with everything it analyzes, interacts with, and connects to the user across all brand touchpoints.
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