Creative Directors Fernando Andreazi, Pedro Mattos
Director of Flow Cacau Chaves
Coordinators Giovana Marques (Strategy), Regys Lima (Design)
Creative Team Pedro Alamorim
Motion Guilherme Paulino, Regys Lima

In the process of merging Credihome and Loft, we connected the every touchpoint between the largest player in the real estate credit market and proptechs. With fluidity, partnership, and closeness, we set out to define the brand, visual expression, verbal identity, manifesto, and the launch video.

The identity is simple, clear, and direct, yet it doesn’t lose warmth and connection. The illustrations bring life to the typography, and the colors embrace the entire system.