Creative Directors Fernando Andreazi, Pedro Mattos
Director of Flow Cacau Chaves
Coordinators Jaci Morais
Creative leader Pedro Alamorim
Creative Team Pedro Alamorim, Briza Ana, Márcio Bento, Jordan Pérez, Thiago Siqueira, André Romitelli
Motion Jordan Pérez, Lucas Santos

To celebrate its 50th anniversary, Olympikus wants to honor all types of hustle by Brazilian runners. In a multiplatform campaign, the anniversary becomes an expansion of the brand’s identity system and a special look for the events throughout the year.

A system of mutable gradients was developed, inspired by the performance graphs of Brazilian runners. Varying the intensity of curves, color systems, and blur in the color blends, the color waves celebrate all forms of running. From the gentlest pace to the most intense. From peak training to marathon training.